Forbes: What’s Your Sustainability Strategy? Just over a year after the global pandemic began, Earth Day is upon us again. The reason this year feels different is because it is. Empowered consumers demand sustainability transformation, and a record number of brands have responded in a big way by announcing net-zero or carbon-neutral commitments, establishing targets to reduce greenhouse gas emissions and investing in climate action. Today, environmental sustainability strategy is about much more than corporate social responsibility (CSR); it’s about technology and business innovation, systemic risk mitigation and sustainable growth. It is about transformation. Why is this year different?