This article discusses the impact that tech companies are having on energy production.
Since 2008, renewable energy has gone from 9% to 18% of the U.S. energy mix, according to the Business Council for Sustainable Energy. A big part of that shift stems from tech companies’ rapid buildout of cloud storage centers and a move to burnish their public image by vowing they’ll run these centers on sources like wind and solar.
“We have the ability to shape the market,” said Michael Terrell, head of Google Energy Policy. “If you build it, we will come.”