The New Yorker discusses what Facebook and the Oil Industry Have in Common.
Why is it so hard to get Facebook to do anything about the hate and deception that fill its pages, even when it’s clear that they are helping to destroy democracy? And why, of all things, did the company recently decide to exempt a climate-denial post from its fact-checking process? The answer is clear: Facebook’s core business is to get as many people as possible to spend as many hours as possible on its site, so that it can sell those people’s attention to advertisers. (A Facebook spokesperson said the company’s policy stipulates that “clear opinion content is not subject to fact-checking on Facebook.”) This notion of core business explains a lot—including why it’s so hard to make rapid gains in the fight against climate change.