The Bulletin of Atomic Scientists: The 10-minute interview: Katharine Hayhoe on Science Moms fighting climate change.
Some 85 million women in the United States are mothers. Moms tend to be significantly more worried about climate change than the general public, but they aren’t confident about their knowledge of the science—or of what they can do to protect their children and grandchildren. Who better to reach those women than other moms?
That’s the thinking behind Science Moms, a nonpartisan group recently started by six accomplished climate scientists who are also mothers. They partnered with Potential Energy, a nonprofit coalition of marketing and media experts, to launch a $10 million campaign that is using a website and both digital and television ads to provide moms with climate information relevant to their lives.