Report: Talking to young people about climate change? Try to make them laugh

This article discusses how to talk to young people about climate change – try to make them laugh. Report: Adding humor to climate messages could motivate young people to take action.

From floods to wildfires, the impacts of climate change are no laughing matter. But humor can be an effective way to motivate young people to get engaged.

Skurka: “Young adults by and large believe that climate change is happening, they believe it’s human caused, and yet in spite of this, they’re not necessarily the most politically engaged generation.”

To study how to reach this audience, Chris Skurka at Cornell University worked with comedians from Second City Chicago. They created a series of short videos about climate change.

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