Report: HOW DO WE CONVINCE CLIMATE CHANGE DENIERS? THAT’S THE WRONG QUESTION.

This Ensia opinion piece discusses what we should really be discussing to combat climate crisis deniers. Instead of wasting time trying to convert opponents, we should invest it in motivating passive allies to act.

“How do you convince people that climate change is real?” is a question I’m invariably asked after I give a talk on climate change and health. Even as wildfires incinerate communities in California; hurricanes decimate islands, taking thousands of lives; and Qatar starts to air condition its outdoors from scorching heat, some continue to “not believe” in climate change.

I have struggled to come up with a convincing answer. Should I show them the latest Intergovernmental Panel on Climate Change report? Share gut-wrenching facts on the mass extinction of species? Offer statements from trusted medical organizations?

But I know none of this would work. Research shows us that presenting scientific facts, the “information deficit model” of communication, is often not effective in changing deeply held beliefs about climate change.

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