How the fossil fuel industry got the media to think climate change was debatable

This article discusses how the fossil fuel industry got the media to think climate change was debatable.

Documents uncovered by journalists and activists over the past decade lay out a clear strategy: First, target media outlets to get them to report more on the “uncertainties” in climate science, and position industry-backed contrarian scientists as expert sources for media. Second, target conservatives with the message that climate change is a liberal hoax, and paint anyone who takes the issue seriously as “out of touch with reality.” In the 1990s, oil companies, fossil fuel industry trade groups and their respective PR firms began positioning contrarian scientists such as Willie SoonWilliam Happer and David Legates as experts whose opinions on climate change should be considered equal and opposite to that of climate scientists. The Heartland Institute, which hosts an annual International Conference on Climate Change known as the leading climate skeptics conference, for example, routinely calls out media outlets (including The Washington Post) for showing “bias” in covering climate change when they either decline to quote a skeptic or question a skeptic’s credibility.

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